- A homescreen presence will give Facebook the opportunity to drive greater geo-related activity, specifically check-ins. This will give Facebook greater visibility into user behavior and provide yet another set of data points that can be leveraged for effective marketing.
- The homescreen presence will also create a much larger canvas for serving ads. Combined with more specific geo-data, the opportunity enabled by Facebook Home is to serve big, attractive ads that are relevant in real time. Capitalizing on this opportunity will open the door to the Walk-in Economy for Facebook-- much like Google Offers and Google Now is doing for their competitor.
|Google currently holds the pole position for what is |
sure to be mobile's grand race:
Enabling monetization of the Walk-in Economy
|Facebook Home has a different look, |
but clearly took some tips from Windows Phone
|If Facebook get it right, users will accept the presence |
of beautiful ads on their phones' home screens
- We predict that the value of a Like will be increasing as Graph Search goes mainstream. Contrary to advice we have given in the past, the size of your Facebook fan-base may soon matter as much as the quality of it. Take actions now to acquire more Likes (capital "L", previously known as fans).
- Create simple marketing efforts designed to get guests to check-in to and rate your hotel via Facebook. As Facebook shifts its weight to mobile, it will give higher value to checkins and related geo-activities like, perhaps, venue ratings and reviews.
By Aaron Zwas -- Director of Emerging Technologies at Digital Marketing Works