Know How to Create and Harvest Digital Demand
Internet media spending continues to lag Internet media usage, but that gap is narrowing. Traditional media dollars are quickly migrating to digital channels. Internet media services, practices and technology are advancing at a great rate...
- Last-click measurement is morphing to a world of multi-touch revenue attribution.
- Fixed price media is yielding to dynamic, auction-based models.
- Silo-ed media tracking is giving way to holistic, digital platform tracking, measurement and results optimization.
- Manual media optimization has moved to automated, algorithmic rules based optimization.
- Performance-based media is becoming increasingly prevalent.
- Self-funding media models are replacing fixed media budgeting.
- "Earned media" (social WOM, viral, user reviews) has arrived. Time to understand this "flywheel affect" on other media.
How does one keep up with this pace of change and which strategy is right for you? DMW provides full-service digital media solutions from search to display to social. DMW has become more sophisticated in integrating for various forms of digital media, understanding how each affects the other, and measuring and optimizing across the diverse landscape of online media.
Hyper-Accountable, Real-Time Solutions
Generalized online advertising no longer works. Look to DMW for strategic advice on how best to maximize your profits through all forms of interactive media. Contact us to learn more.