Jack Feuer - Chief Executive Officer
Jack Feuer founded DMW in 2003, guiding the company based on experience gained over a decade of advising businesses on how to make the most out of their marketing and advertising investments.
A seasoned marketing professional with a wide range of business-building expertise, Jack brings over twenty years of experience to the forefront of DMW. Having worked extensively in many areas of traditional and digital marketing with some of the world's leading names, Jack specializes in online marketing, performance-based marketing, direct marketing, traditional advertising, partnership development and marketing, public relations and sales management.
From 2001 to 2002, as Executive Director of HBR Interactive, the digital marketing arm of Hanft Byrne Raboy & Partners, an independent, mid-sized marketing and advertising agency, Jack developed a strategic and tactical plan to use online marketing (website + email + e-coupons) to drive offline retail transactions resulting in triple-digit ROI and rich transactional and preference data for a large apparel retailer.
As Vice President of Marketing for Flooz.com from 1999 to 2001, Feuer had initially worked as a client of HBR. At Flooz, Feuer, managed customer acquisition, branding, advertising, corporate communications and B2B marketing.
Jack began his career in interactive marketing by creating highly successful programs while working with multinational brand leaders such as Cendant and IBM. As Director of Business Development for NetMarket.com, a division of Cendant, Jack developed performance-based distribution partnerships resulting in profitable subscriber acquisition.
Jill O’Brien - SVP Media
Jill O’Brien joined Digital Marketing Works in 2004, bringing twenty years of media expertise spanning both the traditional and online arenas. She is a pioneer in both online media and search engine marketing (joining those fields in 1996 and 2004 respectively) who marries that experience with a solid background in traditional media planning to produce outstanding results for clients.
Prior to joining DMW, Jill was at Modem Media in Norwalk CT where she was Media Director since 1997. There she ran a media team focused solely on the then still emerging digital media. Jill worked on breakthrough campaigns for clients including AT&T, Delta Airlines, JCPenney and Citibank and helped formulate many of the industry’s standards and guidelines. Her accomplishments included some of the first online Olympic sponsorships (AT&T), the first sound enabled campaign (AT&T), and many early corporate portal deals (AT&T, Unilever, Citibank) and affiliate programs (JCPenney).
From 1992 to 1997, Jill worked at the NY based agency Ammirati & Puris, working her way up to Vice President, Associate Media Director on such blue chip clients as J&J, Lipton Foods, Sterling Health, Four Seasons Hotels, and UPS among others. Jill oversaw all media planning for these brands and was responsible for major sponsorships such as the Olympics and NCAA Basketball. In 1996, Jill led UPS in pioneering integrated online sponsorships with the major portals and thus began her career in online marketing.
Jill began her career in media in 1989 at Backer Spielvogel Bates NY working in the traditional media arena with such brands as Philips Consumer Electronics and Carter Wallace.
Jill is a graduate of Dartmouth College.
Aaron Zwas - Director of Emerging Tech & Digital Architect
Aaron Zwas holds a true passion for understanding the intersections between technology and society, including marketing and commerce. His role as Director of Emerging Technologies allows him to bring an exclusive focus to this area on behalf of Digital Marketing Work’s clients. The result is a consultancy that understands the threats and opportunities of new technologies and a proven record of developing strategies that enable DMW’s clients to succeed in an ever-changing technological landscape.
Prior to his work with DMW, Aaron specialized in organizational efficiency and technology projects for over a decade. His structured IT and operations-oriented approach enables a clear-eyed assessment of new consumer technology trends (especially within Social Media) and an emphasis on methodology and measurement, with a particular focus on ROI. In all of his work, Aaron places a special emphasis on repeatability and transfer of knowledge to his clients.
Within the hospitality industry, Aaron built his reputation as a large-scale strategy and PMO specialist via the hotel acquisitions of The Blackstone Group. These efforts included several brands (Waldorf Astoria, Hilton, LXR Luxury Resorts, and Extended Stay Hotels and several notable resorts, including The Boca Raton Resort & Club, South Seas Island Resort, El San Juan, and El Conquistador Resort.
Aaron has a Bachelor’s Degree from Ithaca College’s "Organizational Communication, Learning, and Design" program at the Park School of Communications. He has been a faculty advisor to the program since 2005. You can follow Aaron on Google+, Twitter, and LinkedIn
Chris Breisacher - Digital Asset Manager
Chris Breisacher has over 13 years of digital hospitality marketing and ecommerce experience, with an emphasis on increasing online visibility and driving incremental revenue for hotels . Chris's role as Digital Asset Manager allows him to bring an exclusive focus to this area on behalf of Digital Marketing Work’s clients.
Within the hospitality industry, Chris worked with and advised several hospitality agencies that were integral in launching the web presence for single hotel asset acquisitions for various ownership groups. These efforts included several notable brands including Waldorf Astoria, Ritz Carlton and, most recently, Hilton's new Curio collection brand. Example clients are The Diplomat Resort, The Boca Raton Resort & Club, The London NYC, South Seas Island Resort and The Highland Dallas.