Executive Team
Jack Feuer - President

Jack Feuer founded DMW in 2003, guiding the company based on experience gained over a decade of advising businesses on how to make the most out of their marketing and advertising investments.
A seasoned marketing professional with a wide range of business-building expertise, Jack brings over twenty years of experience to the forefront of DMW. Having worked extensively in many areas of traditional and digital marketing with some of the world's leading names, Jack specializes in online marketing, performance-based marketing, direct marketing, traditional advertising, partnership development and marketing, public relations and sales management.
From 2001 to 2002, as Executive Director of HBR Interactive, the digital marketing arm of Hanft Byrne Raboy & Partners, an independent, mid-sized marketing and advertising agency, Jack developed a strategic and tactical plan to use online marketing (website + email + e-coupons) to drive offline retail transactions resulting in triple-digit ROI and rich transactional and preference data for a large apparel retailer.
As Vice President of Marketing for Flooz.com from 1999 to 2001, Feuer had initially worked as a client of HBR. At Flooz, Feuer, managed customer acquisition, branding, advertising, corporate communications and B2B marketing.
Jack began his career in interactive marketing by creating highly successful programs while working with multinational brand leaders such as Cendant and IBM. As Director of Business Development in the Marketing Services Division of Cendant, Jack developed performance-based distribution partnerships resulting in profitable subscriber acquisition.
Jack has an Economics degree from Duke University and an MBA from Harvard Business School. You can follow Jack on Facebook, Twitter or LinkedIn.
Jill O’Brien - Media Director
Jill O’Brien joined Digital Marketing Works in 2004, bringing twenty years of media expertise spanning both the traditional and online arenas. She is a pioneer in both online media and search engine marketing (joining those fields in 1996 and 2004 respectively) who marries that experience with a solid background in traditional media planning to produce outstanding results for clients.
Prior to joining DMW, Jill was at Modem Media in Norwalk CT where she was Media Director since 1997. There she ran a media team focused solely on the then still emerging digital media. Jill worked on breakthrough campaigns for clients including AT&T, Delta Airlines, JCPenney and Citibank and helped formulate many of the industry’s standards and guidelines. Her accomplishments included some of the first online Olympic sponsorships (AT&T), the first sound enabled campaign (AT&T), and many early corporate portal deals (AT&T, Unilever, Citibank) and affiliate programs (JCPenney).
From 1992 to 1997, Jill worked at the NY based agency Ammirati & Puris, working her way up to Vice President, Associate Media Director on such blue chip clients as J&J, Lipton Foods, Sterling Health, Four Seasons Hotels, and UPS among others. Jill oversaw all media planning for these brands and was responsible for major sponsorships such as the Olympics and NCAA Basketball. In 1996, Jill led UPS in pioneering integrated online sponsorships with the major portals and thus began her career in online marketing.
Jill began her career in media in 1989 at Backer Spielvogel Bates NY working in the traditional media arena with such brands as Philips Consumer Electronics and Carter Wallace.
Jill is a graduate of Dartmouth College.
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